Sitco Before

Sitco: Strief International Trading Company

Henry Fulcher who founded Sitco began working from the Strief Co. offices on the 24th floor of a downtown Dallas bank building (today, B of Am ) and had a small office with room enough for his desk and two other chairs.

Robt. Strief's Dallas real estate business provided the seed capital for Henry to begin a general import business.

Bill Bonner, Strief Co.'s accountant - would also serve in that capacity for Sitco for 40 years.

After 10 years, Henry bought the controlling interest in Sitco from Mr. Strief. After nearly 15 years of office wholesaling - in 1970,Henry built Sitco's first lumber yard that included dry kilns 15 miles south of downtown Dallas adjacent to I-45 which made trucking lumber in from the ports of Galveston and Houston convenient.

Besides operating Sitco for 40 years, Henry was dedicated to both the domestic as well as imported hardwood industries and acted as the President of both the NHLA as well as the IWPA. The year after Henry passed away in 1994, he was made the first inductee into the IWPA's Hall of Fame.

Sitco was begun as a general importing company. Some of the first products that Sitco imported were washing machines and nails produced in Japan.

Gene Cambell - 1st hire as salesperson had been stationed in the Phillipines after WW l l - and was instrumental in beginning the trade in both Philippine Mahogany lumber as well hardwood plywood.

Hardwood plywood was a major product for Sitco, both imported and domestically produced from the company's beginnings until the early 1980s when Sitco began to concentrate solely on the hardwood lumber.

In the mid - late 50s Heny was one of the first Americans to visit Bolivia resulting by the early 60s in loads of Gen. Mahogany coming from Bolivia and later in the 1970s from Brazil which became the largest Mahogany producer.

Inspector Geo. Appel and wife Dorthy began working in C.America and exporting Gen. Mahogany to the U.S. markets for Sitco in the late 1950s - in Guatamala, Honduras. Dorothy taught school while husband Geo. an inspector for 30 years exported lumber.

Son, Jess Fulcher, joined the Appel's in Santa Cruz,Bolivia in 1972 when he was 18 yrs. old and they worked together for 6 months. Jess returned to Bolivia inspecting Mahogany there in 1979 and 1980 and then began working for Sitco at the Wilmer, Tx. facilities as a buyer firstly and then went into sales.

By 1985, most of the Gen. Mahogany trade began declining in volume due to various national and international pressure.


The company's logo is that of a Genuine Mahogany tree.

By the mid - 90s Afr. Mahogany all but replaced the South and Central American trade in Gen. Mahogany due to price competitiveness and availability.

Sitco's customers for hardwood lumber and plywood included companies from the Midwest and upper Great Lakes, the Gulf Coast and generally east of the Mississippi all the way to the West Coast.

Besides Sitco's stocks of southern and northern domestic hardwoods accounting for about 50% of the business in the beginning, the balance of imported hardwoods come mainly from Latin America, Africa and Southeast Asia.


Head Office

24 Tacon St,
Suite 300
Mobile, AL 36607
Phone: (800) 999-7616

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